At present, the internet becomes a mandatory thing for people and it becomes a necessity to do their day today work. On other hand, almost all business sectors make use of internet and some business mainly works on basis of internet only. Likewise, internet is widely used when it comes to business sectors and they use several things in internet basis among all search engines is consider to be essential one for all business and incredible for all people. Many of them would wonder while searching their favorite things in google or any other platform they can notice when they type some keywords a list of options related to keywords would be pop up onto the home screen. Some may think that is magic but in real facts the search engine has secured path to use entire internet and search all relevant contents to the keyword you typed. Many can think how it is possible for search engines to find all relevant things of keywords? It is not that much simple the search engines are nothing but a bunch of algorithm derived from different ideas from brilliant people. Even then there arises a question how come a bunch of algorithm can do all these functions and pop out the results? The answer simple all search engine algorithm uses artificial intelligence for searching content related to keywords given by people.
How Does a Search Engine Optimize the Result for People?
All search engines uses AI that is Artificial Intelligence mainly to have aggressive web searching on specified keyword given by people. Moreover the AI is not only used for searching content based on the keywords rather there are several sub internal process are undergoing in fraction of seconds in algorithm. Were the searched contents are separated based on several category such as
- Keyword analysis percent
Quality: In general the search engine algorithm keeps on updating thus when people do search based on keyword using Artificial intelligence the web search is done. Once all the content is searched it looks for high quality and display them based on high quality.
Moreover, this made a big thing in back days and many SEO owning business specialists tried to beat the system by using black hat SEO techniques and which made their pages to appear as a top results whenever the desired keyword searched. This technique is preferred because in real facts the search pages resulted in the top is with high quality which is widely preferred by most of the people.
Priority: When the searched contents are segregated based on the quality it is displayed with priority too. Were the searched contents are displayed from high priority basis to low priority spam contents. This makes people to get all keyword related contents as result.
Keyword analysis percent: In this process there are certain cases keyword does not match but the content would be displayed in the result and it is mainly because while doing keyword analysis the content in that page would be matching with the meaning of the search or any of the keyword thus the page would be resulted.
Likewise Search Engine uses Artificial Intelligence in greater extent to deliver results and on other hand it also keeps on updating based on recent algorithm updates.
Impact of Artificial intelligence using in Search engines:
Initially AI is used by Search engines to improve the algorithm search using keywords but in recent days the artificial intelligences has created its revolution in search engines too. Thus the impact of this revolution is high and lead to several benefits to people also to make clear enough here are some of factors are listed below.
- Keyword target
- Predict human
- Understand the need
- Real time data
The technology is keep on updating thus there are frequent invention in Artificial Intelligence too. Previously people use search engines with texts and keywords and at present people have many options to search in search engine such as voice search in google which is one among them. This helps a lot to search engines to know how human search in the website.
Once the search engine know how human search on web, they started to predict what would be the next move of a human in searching and try to deliver that before. The main thing behind this is to grasp the attention of the user by providing them what they need. To be more clear if the user search for any movie or a game the first result would be Wikipedia which holds entire history about story, characters, platform, gameplay and developer all these makes the use to stay with the page for maximum time this helps the search engine to update themselves in frequent manner.
Understand the need:
As the search engine predicted the user action earlier it starts and understand the need of the user and deliver results based on that. That is when the user search for purchasing and failed to get then search engine would give results based on previous search too this would create curiosity in user and tends the user to go with previous decision which makes them to complete their purchase and fulfill their need.
Real time data:
As search engines understand the user need and display contents based on that it also increases the purchases too which in turn increases the ROI in real time data.
Likewise, the Artificial intelligence usage in search engines changes them to analyze the content and get interrupted with one another to deliver better search results for the users. Moreover the algorithm is keep on updating the search engines also includes NLC and images similar to keywords. Since artificial intelligence is inventory there are no benefits of black hat SEO techniques in search engines. Thus when a search engine need to provide all needs of the user then it is more necessary to keep on improving the algorithm based on revolution only that can fulfill the user search and gives a better result.